Massey Capital Acquires B.Y. Group Ltd.

August 5, 2021 Press Release

Toronto, ON  – Massey Capital announced today that it has acquired B.Y. Group Ltd. (“BYG”). BYG began operations in 1949 and today is a leading Canadian supplier of both sporting goods and specialty housewares to retailers across the country.

Roman Kocur, Managing Partner of Massey Capital said that “we have made an excellent long-term investment with a company that has great employees, excellent product lines, leading edge e-commerce technology and an outstanding reputation amongst its very loyal customers”.

Andre Rehaut took over the business from its original owners in 1988.  Mr. Rehaut said, “After considering my retirement goals and succession plan at BYG, I am very excited to be transitioning both our company and our team to Massey Capital as they share the very same values upon which BYG was founded more than 72 years ago. We are confident that Massey, Adam, Jeff and our great team will continue to operate our business in a way that makes us proud.”

Jeff Masselis will assume the expanded role of Vice President & General Manager of BYG. Jeff joined BYG as a Sales Manager in 2007 and worked under the leadership and mentorship of Mr. Rehaut. He is well positioned to grow the company in his new role.

Adam Bortolussi, a Partner in Massey Capital, will assume the role of President of BYG. Mr. Bortolussi said, “we look forward to working with Jeff and the BYG team, and to continue to grow the extraordinary legacy that has been built”.

About B.Y. Group Ltd.

Established in 1949, B.Y. Group Ltd. is a leading Canadian supplier of recreational indoor and outdoor sporting goods, personal fitness, and specialty housewares across the country under house and licensed brands.  The company has well-established channels of distribution through many of leading “big box” retailers, independent retailers, e-commerce, and institutional markets.  B.Y. Group distributes established house brands Swiftflyte and IBF Iron Body Fitness and licensed brands Aerobie, Park & Sun, Winmau, Nodor, Aeropress, and more.

About Massey Capital

Massey Capital is a Toronto based family office that invests for the long term in leading mid-market companies in Canada.   Massey Capital’s mission is to work with management teams to help businesses achieve their full potential. Massey Capital currently has investments in leading distribution, manufacturing, and business services companies.