Massey Capital Launches Atlantic Turf Solutions
HALIFAX, NS – MC Massey Capital Holdings Inc. (“Massey Capital”) is pleased to announce the launch of a new venture with Ryan Sherry and James Bryce in Atlantic Canada. The new company will be focused on providing agronomic solutions to the sports turf and lawn care industries. James and Ryan will work with customers to provide the most effective agronomic/economic solutions to turf challenges in Eastern Canada. The new venture is appropriately named Atlantic Turf Solutions.
In 2018, Massey Capital entered the turf industry with its acquisition of Allturf Ltd. Over the past 4 years, they increased their “Green Division” holdings adding M.K. Rittenhouse & Sons Limited, Precision Turf Technologies, Patriot Enterprises, Dol Turf Restoration and now Atlantic Turf Solutions.
“We have learned so much about the turf business over the past four years, most importantly we’ve learned that the best solutions are provided through trusted relationships between customer and sales consultant. With James and Ryan we feel we have the best possible team in place to service the Maritime provinces” said Scott Newhouse, Partner at Massey Capital.
James Bryce said “it is exciting to get going; it is always a nervous time when you try something new. But Ryan and I are thrilled to be partnered with an innovative company like Massey Capital. We’re extremely excited to start something that we feel will be very special in the turf industry.”
Ryan Sherry added “I am so pleased to provide Maritime customers with our customized solutions based approach. Our partners at Massey Capital have encouraged us to build an agronomic problem solving company which fits our market and we are doing just that.”
More details about Atlantic Turf Solutions will follow in the coming weeks.
About Massey Capital
Massey Capital is a Toronto based firm that invests in lower mid-market companies in Canada, defined as business with annual EBITDA less than $5.0 million. Massey Capital’s vision is to work with management teams to help businesses achieve their full potential. Massey Capital currently has 15 investments in custom manufacturing, distribution and business services companies.