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MKR New Website Magento 2.0

M. K. Rittenhouse & Sons Ltd., A Portfolio Company of Massey Capital, Launches New Website

November 9, 2020 News

M.K. Rittenhouse & Sons Ltd. (“Rittenhouse”) is a 105-year-old leading manufacturer and distributor of sprayer equipment and parts. Rittenhouse has evolved from a specialty orchard sprayer manufacturer to a leading supplier of high-quality goods and accessories in North America. On October 22nd, 2020, Rittenhouse made a huge investment to increase their online capabilities by upgrading their e-commerce platform to Magento 2.

Magento 2 is an open-source e-commerce platform targeted to mid-sized enterprises that want to create a high-quality, user friendly online shopping experience for their customers. Some key features of Magento 2 are fast load times, robust security, intelligent search capabilities and the ability to handle a large inventory such as Rittenhouse’s.

Magento 2 will help Rittenhouse with their ongoing efforts to remain the industry leader in all aspects of their company.

“Migrating to Magento 2 was imperative to our customer service from a number of points. It is a leading e-commerce platform that offers Rittenhouse endless possibilities for growth and improved performance. Our website is the backbone of our business. We wanted to create a new website that was all about the customer,” says Marketing and Business Development Manager at Rittenhouse, Aaron Rittenhouse. “With Magento 2, we are able to give our customers the best online shopping experience within our space.”

Rittenhouse’s new website has been live for the past 2 weeks and the transition has been smooth. The team at Rittenhouse was able to work with a strong development firm which made the transition as smooth as possible for a company that handles as many SKU’s as they do. This new website demonstrates Rittenhouse’s continued leadership in their industry.

Visit their website here.

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