M.K. Rittenhouse & Sons Announces Appointment of Toni Mallabar as General Manager

May 28, 2024 Press Release

Toronto, ON – Massey Capital is pleased to announce that Toni Mallabar assumes the role of General Manager of M.K. Rittenhouse & Sons Limited. (“MKR”), one of Massey Capital’s portfolio companies.

Toni has been with the company for over 35 years and has held hands-on leadership roles in operations and sales. Most recently, she has led the development of our sales department, owned relationships with key customer accounts, and spearheaded growth of the Patriot Flags division.

“Toni’s intricate knowledge of our business, dedication to our team, paired with a clear vision on growing MKR’s e-commerce parts distribution and OEM manufacturing division makes her the ideal person to assume this role,” states Adam Bortolussi, Partner of Massey Capital.

“I am excited to start my new role as the General Manager of 110-year-old MK Rittenhouse.  I have been with MKR for over 35 years and have a veteran knowledge of the company and the green industry. I am eager to execute upon some exciting growth initiatives and to lead our team towards collective success,” says Toni Mallabar, General Manager of MKR.

About M.K. Rittenhouse & Sons:

Over its 100+ years of operations, MKR has evolved from a specialty orchard sprayer manufacturer to a leading supplier of high quality hard goods and accessories to the green industry in North America. The green industry encompasses all products and services related to the maintenance of landscape including the horticulture, agriculture and professional lawn care industries. With each generation, MKR has expanded its product offering and evolved its selling approach by introducing the buyers guide in 1991 and online retailing in 2000. Today, MKR has leveraged e-commerce to distribute over 70 brands and 25,000 SKUs from facilities located in Canada and the United States.

About Massey Capital

Massey Capital is a Toronto based firm that invests in lower mid-market companies in Canada, defined as business with annual EBITDA less than $5.0 million. Massey Capital’s vision is to work with management teams to help businesses achieve their full potential. Massey Capital currently has 15 investments in custom manufacturing, distribution and business services companies.