Allurf Announces Tim Steen as General Manager

Allturf Ltd. Announces Appointment of Tim Steen as General Manager of Allturf Products Division

January 12, 2023

Massey Capital is pleased to announce the appointment of Tim Steen as General Manager of Allturf Products Division, a division of Allturf Ltd. (“Allturf”), one of Massey Capital’s portfolio companies, effective January 9, 2022.

Steen is an industry veteran who brings with him extensive turf product knowledge and sales experience. Most recently, Steen acted as the National Golf Segment Manager for Envu and prior to that, held senior positions at Bayer Environmental Science/Envu.

Steen will work closely with the sales, customer service and logistics team and have overall responsibility for the management of the product sales team.

“For over 44 years, Allturf has created a strong brand as the largest distributor of turf management products and services to the Ontario golf industry,” says Steen. “I am thrilled to join the team and continue to build upon this foundation.”

John Alpaugh, President at Allturf noted “adding Tim to our team will be pivotal to taking Allturf to the next level.” Alpaugh added “Tim’s veteran sales background in the turf product industry will be a valuable asset to our company. I look forward to working closely with Tim as we enter this next chapter.”

 

About Allturf

Allturf Ltd. specializes in the distribution of turf maintenance products (fungicides, herbicides, seed, nutrition, fertilizers, etc.) and related accessories primarily to the golf turf industry. Allturf predominantly services golf courses across Ontario, including the majority of the most renowned courses in the province.

About Massey Capital

Massey Capital is a Toronto based firm that invests in lower mid-market companies in Canada, defined as business with annual EBITDA less than $5.0 million. Massey Capital’s vision is to work with management teams to help businesses achieve their full potential. Massey Capital currently has 15 investments in custom manufacturing, distribution and business services co